Cobra Starship’s new music video “Good Girls Go Bad” shows gambling, drinking, carousing and — here’s the unusual part — a paid reminder to practice safe sex.
The maker of Trojan condoms, Church & Dwight, slipped its brand into the video, which is set to debut today on MTV. It marks the first time Trojan, which doesn’t usually pay for product placement in movies or TV, has bought its way into a music video.
The Cobra Starship video, which also features “Gossip Girl” actress Leighton Meester, shows two young women purchasing a Trojan 2Go condom in anticipation of their night on the town.
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via New York Post interesting idea here. for a brand that faces strict restrictions on what they can advertise on television, i think this is a good move. (via keithstoeckeler) |
