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keithstoeckeler:

i’m sure you’ve seen the above work for old navy from crispin porter + bogusky entitled “supermodelquins”. but did you know that all of the supermodelquins are on twitter?

great thinking here from cp+b as they could have easily
set-up an old navy company twitter to push deals and news, but bringing all eight of the supermodelquins to twitter via their own accounts is 8x the presence for old navy.